Cotton ON Group
Read how Cohesio Group developed ignito, a futuristic click and collect software for Cotton ON Group
By: Travis Robertson, Head of Multichannel Operations
As the multi channel world continues to change and customers chase flexibility to their shopping options we knew that offering our customers click and collect delivery option was required. We worked with Cohesio Group’s in-house development team to build an agile Click and Collect solution that could be quickly delivered as a working solution to test and learn what works for us.
Right from the outset Cohesio Group understood our brief perfectly and worked closely with us to develop a robust and futuristic Click and Collect software to trial within pre-selected stores across New Zealand.
Cohesio Group was quick to provide Cotton On Group with a fully developed and ready-to-use Click and Collect application that was well beyond our expectations.
Its unique plug-and-play style is easy and quick to deploy across multiple stores and user-friendly for our staff. It also includes the facility for mobile and email notifications for both customers and staff, providing a continuous communication stream of the order’s progress at both ends. This communication model also enables staff to ensure swift fulfilment of all Click and Collect orders, whether they are fulfilled in-store or by our DC.
Cohesio Group also included bespoke add-ons such as real-time analytics and dashboards which gave Cotton On Group capability to manage the customer experience, this also provided crucial information about our e-commerce processes as well as customer profiling and buying behaviours.
Cohesio Group’s experience in developing retail technology and their agility was evident right from the start with the complete, customised Click and Collect application developed and deployed in a matter of weeks. The superior efficiency of Cohesio Group’s Click and Collect application was experienced across 26 stores and two Cotton On Group brands in New Zealand where it was successfully launch with great results. I would recommend Cohesio Group to any retailer that wishes to take their retail operations to the next level of digital success and customer experience.
Head of Multichannel Operations